CHINA GLAZE ROCKS THE RUNWAY AT NEW YORK FASHION WEEK

Fall Fashion Shows Feature China Glaze Manicures

Los Angeles, CA – (February 2011): Always a beauty staple backstage at New York Fashion Week, China Glaze made it’s fourth consecutive appearance on the runway at the Tadashi, Ivana Helsinki and Richie Rich shows for Fall 2011. Tadashi went with his all-time favorite again, China Glaze Innocence (a sheer gauzy pink). Manicurist Josephine More said that it was perfect for accenting the understated elegance and angelic look of his Fall 2011 collection.





Ivana Helsinki’s collection consisted of rich velvets, knits, feather prints and chunky boots. While charcoal black eyeliner, beehives and an all together 60’s mod vibe was the theme for makeup and hair, clear nails courtesy of manicurist Indigo Smith and Seche Vite Fast Dry Top coat complimented the overall minimalist designs that were enhanced by different patterns and textures.



Richie Rich, who is known for his outrageous club wear and barely there ensembles, didn’t scrimp in the nail department either. Manicurist Josephine More created “Punk Looks” which consisted of China Glaze Midnight Mission with China Glaze Devotion, Nova and Solar Flare on the King Finger. She also created “Elegant Looks”, which was China Glaze Lubu Heels with China Glaze Passion and Medallion on the King Finger. The men also rocked their own personalized nail looks with China Glaze Devotion layered with Nova and China Glaze Liquid Leather on the King Finger. To top off the show, Jennifer “JWOWW” Farley of “Jersey Shore” fame closed the show with Richie Rich himself.


China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze

China Glaze is a division of American International Industries.

Seche® is the leading global brand most trusted by professional nail technicians and the women who desire and demand superior quality, exceptional technology, unparalleled performance, and beautiful results for the care of natural nails. For more information, www.seche.com.

About American International IndustriesFor nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.